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Digital Communication and Media Linguistics

Digital Communication and Media Linguistics

With Case Studies in Journalism, PR, and Community Communication

Martin Engebretsen, Aleksandra Gnach, Daniel Perrin, Wibke Weber

Cambridge University Press
Publication date : 2022-12-29

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This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.

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About the book

Author

Martin Engebretsen , Aleksandra Gnach , Daniel Perrin , Wibke Weber

Imprint

Cambridge University Press

Collection

n.c

Publication date

2022-12-29

Pages

n.c

Print ISBN

9781108490191

Language

English

Ebook informations

EAN PDF

9781108787963

Price

£32.70

Copy count 0

Print count 0

File size 8151 Ko

Informations accessibility

EAN EPUB

9781108803601

Price

£32.70

Copy count 0

Print count 0

File size 28457 Ko

Informations accessibility

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About author(s)

Martin Engebretsen

Aleksandra Gnach

Daniel Perrin

Wibke Weber

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