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Reading Bestsellers

Recommendation Culture and the Multimodal Reader

Danielle Fuller, Denel Rehberg Sedo

Cambridge University Press
Publication date : 2023-04-27

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Readers are essential agents in the production of bestsellers but bestsellers are not essential to readers' leisure pursuits. The starting point in this Element is readers' opinions about and their uses of bestselling fiction in English. Readers' relationships with bestsellers bring into view their practices of book selection, and their navigation of book recommendation culture. Based on three years of original research (2019–2021), including a quantitative survey with readers, interviews with social media influencers, and qualitative work with international Gen Z readers in a private Instagram chat space, the authors highlight three core actions contemporary multimodal readers make– choosing, connecting, and responding– in a transmedia era where on- and offline media practices co-exist. The contemporary multimodal reader, or the MMR3, they argue, illustrates the pervasiveness of recommendation culture, reliance on trusted others, and an ethic of responsiveness.

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About the book

Author

Danielle Fuller , DeNel Rehberg Sedo

Imprint

Cambridge University Press

Collection

n.c

Publication date

2023-04-27

Pages

n.c

Print ISBN

9781108812931

Language

English

Ebook informations

EAN PDF

9781108880060

Price

£14.77

Copy count 0

Print count 0

File size 1321 Ko

Informations accessibility

EAN EPUB

9781108864855

Price

£14.77

Copy count 0

Print count 0

File size 4372 Ko

Informations accessibility

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About author(s)

Danielle Fuller

DeNel Rehberg Sedo

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