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Elasticity in Healthcare Communication

Elasticity in Healthcare Communication

A Cross-Cultural Perspective

Ming-Yu Tseng, Grace Qiao Zhang

Cambridge University Press
Publication date : 2022-08-18

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Elastic language is a phenomenon in linguistics that refers to how we stretch the meanings of words, depending on the context in which they are used – for example many, about 20, perhaps, could be. This study looks specifically at elastic language in the fields of medicine and healthcare, showing how it is used to serve both the patient's and the professional's needs. It explores the pragmatics and metapragmatics of elasticity in the delivery of online medical information as a way of avoiding miscommunication. Based on data from Chinese and English sources, it takes a cross-cultural perspective, to present an account of harmony and disharmony between professional medical websites and their users. Adding exciting new dimensions to the fields of health communication and pragmatics, it is essential reading for scholars and advanced students in semantics, pragmatics, discourse analysis and interactional linguistics, as well as professionals involved in healthcare and communication.

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About the book

Author

Ming-Yu Tseng , Grace Qiao Zhang

Imprint

Cambridge University Press

Collection

n.c

Publication date

2022-08-18

Pages

n.c

Print ISBN

9781108842396

Language

English

Ebook informations

EAN PDF

9781108906111

Price

£26.36

Copy count 0

Print count 0

File size 4106 Ko

Informations accessibility

EAN EPUB

9781108905138

Price

£26.36

Copy count 0

Print count 0

File size 22845 Ko

Informations accessibility

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About author(s)

Ming-Yu Tseng

Grace Qiao Zhang

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