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The Forever Fandom of Harry Potter

The Forever Fandom of Harry Potter

Balancing Fan Agency and Corporate Control

Marianne Martens

Cambridge University Press
Publication date : 2019-06-27

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Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control.

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About the book

Author

Marianne Martens

Imprint

Cambridge University Press

Collection

n.c

Publication date

2019-06-27

Pages

n.c

Print ISBN

9781108469883

Language

English

Ebook informations

EAN PDF

9781108756112

Price

£14.77

Copy count 0

Print count 0

File size 2130 Ko

Informations accessibility

EAN EPUB

9781108752503

Price

£14.77

Copy count 0

Print count 0

File size 9165 Ko

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About author(s)

Marianne Martens

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