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The Economics of Platforms

The Economics of Platforms

Concepts and Strategy

Paul Belleflamme, Martin Peitz

Cambridge University Press
Publication date : 2021-11-11

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Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.

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About the book

Author

Paul Belleflamme , Martin Peitz

Imprint

Cambridge University Press

Collection

n.c

Publication date

2021-11-11

Pages

n.c

Print ISBN

9781108482578

Language

English

Ebook informations

EAN PDF

9781108640916

Price

£30.59

Copy count 0

Print count 0

File size 4260 Ko

Informations accessibility

EAN EPUB

9781108625623

Price

£30.59

Copy count 0

Print count 0

File size 3953 Ko

Informations accessibility

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About author(s)

Paul Belleflamme

Martin Peitz

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