The Art of Strategy

Sun Tzu, Michael Porter, and Beyond

Hwy-Chang Moon

Cambridge University Press
Publication date : 2018-08-09

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When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.

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About the book

Author

Hwy-Chang Moon

Imprint

Cambridge University Press

Collection

n.c

Publication date

2018-08-09

Pages

n.c

Print ISBN

9781108470308

Language

English

Ebook informations

EAN PDF

9781108626897

Price

£29.54

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File size 2683 Ko

Informations accessibility

EAN EPUB

9781108647120

Price

£29.54

Copy count 0

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File size 12636 Ko

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Hwy-Chang Moon

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