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Adapting Bestsellers

Adapting Bestsellers

Fantasy, Franchise and the Afterlife of Storyworlds

Ken Gelder

Cambridge University Press
Publication date : 2020-01-02

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This Element looks at adaptations of bestselling works of popular fiction to cinema, television, stage, radio, video games and other media platforms. It focuses on 'transmedia storytelling', building its case studies around the genre of modern fantasy: because the elaborate storyworlds produced by writers like J. R. R. Tolkien, J. K. Rowling and George R. R. Martin have readily lent themselves to adaptations across various media platforms. This has also made it possible for media entertainment corporations to invest in them over the long term, enabling the development of franchises through which their storyworlds are presented and marketed in new ways to new audiences.

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About the book

Author

Ken Gelder

Imprint

Cambridge University Press

Collection

n.c

Publication date

2020-01-02

Pages

n.c

Print ISBN

9781108731089

Language

English

Ebook informations

EAN PDF

9781108616928

Price

£14.77

Copy count 0

Print count 0

File size 676 Ko

Informations accessibility

EAN EPUB

9781108605229

Price

£14.77

Copy count 0

Print count 0

File size 2181 Ko

Informations accessibility

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About author(s)

Ken Gelder

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