Proceedings of the 9th International Conference on Communication and Media (i-COME 24)

This book is an open access.

The School of Multimedia Technology and Communication, Universiti Utara Malaysia's (UUM) is pleased to host the 9th International Conference on Communication and Media (i-COME'24). This biennial event will be held in a hybrid format on October 14-15, 2024. We invite researchers, practitioners, and students from around the world to participate in this stimulating exchange of ideas.

UUM Celebrates 40 Years!

This year's conference coincides with UUM's 40th anniversary, celebrated through the Tahun Melawat UUM 2024 (Visit UUM Year 2024). In-person participants are encouraged to explore the picturesque green campus, nestled in northern Peninsular Malaysia.

Conference Theme: "Composing Our Future: Harmonizing Well-being, Ethics, and Responsibility in Communication"

In the digital age, communication is pervasive, necessitating a critical examination of its societal impact. i-COME'24 addresses the critical challenge of fostering responsible communication practices across all communication and communication-related fields, particularly in the context of digital technologies, with a specific focus on artificial intelligence (AI). The conference will delve into the multifaceted impact of these technologies on these fields, examining their influence on content creation, source credibility, and influencer bias. Additionally, it will explore the broader impacts on culture, social contexts, and organizations, both locally and globally. Through in-depth discussions on these crucial aspects, i-COME'24 aims to chart a transformative path for the future of communication, prioritizing well-being, ethics, and social responsibility as the core principles guiding communication practices.