Proceedings of the 2025 4th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2025)

This book is an open access.

Service Management: What service management should study is how to manage and succeed in the service competitive environment. It includes the analysis of service profit chain, the interactive process and quality of service, information technology in service quality management, and the comparison between service product marketing and manufacturing product marketing. Increase customer satisfaction with service. Service management comes from many disciplines. It is a management activity involving enterprise management, production operation, organization theory, human resource management, quality management and other disciplines. The practice and theoretical research of service management is of great strategic significance to the development of enterprises. The research on this problem has attracted extensive attention of scholars and experts at home and abroad.

Intelligent Education: Intelligent education, namely educational informatization, refers to the process of comprehensively and deeply using modern information technology to promote educational reform and development in theimp field of Education (educational management, educational teaching and educational scientific research). Its technical characteristics are digitization, networking, intelligence and multimedia. Its basic characteristics are openness, sharing, interaction, cooperation and ubiquitous. Promote educational modernization with educational informatization and change the traditional mode with information technology. Education itself is providing services, creating an environment for users and providing resources. It is an industry where people deal with each other, so the attribute of service is inevitable.