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Generating Long-Term Success of Traditional Industrial Companies in Fast-Changing Times
Louise Reader
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Digitalization, sustainability, global competition and geopolitical conditions are presenting traditional industrial companies with major new challenges. Strategic innovation is needed to successfully address these by identifying, developing and realizing suitable new business potentials. With a sound scientific basis and numerous practical examples, this book explains the necessary dynamic capabilities for strategic innovation and shows a systematic approach to establishing and applying them in traditional industrial companies. For decision-makers, the book serves as both a wake-up call and a solution for achieving lasting success in the highly dynamic market environment of the 21st century.
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Prof. Dr.-Ing. Tomas Smetana is Chief Technology Officer (CTO) at ebm-papst and previously held various positions at Schaeffler in Germany, Japan and China, most recently as Senior Vice President Advanced Innovation.
Prof. Dr. Lysander Weiss is Partner at venture.idea, Adjunct Professor at the Woxsen University School of Business and Senior Research Fellow at the HHL Graduate School of Management.
Lucas Sauberschwarz is Managing Partner of the management consultancy venture.idea and Director of the Center for Innovation at the SGMI Management Institute St. Gallen.
Christine Grübel is Director Innovation Management at the ebm-papst Group.
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