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This edited collection – the first of a two volume work – explores how businesses react and adapt to turbulent business environments. Compiled from the best papers presented at the 17th Annual Euromed Academy of Business (EMAB) Conference, it argues that turbulence and its constituent crises are not just challenging situations for businesses, but are also agents of transformation and evolution in the development of organizations, industries, and markets.
With perspectives from across the field of business, Volume 1 places special emphasis on strategic, management and marketing adaptations, and presents the evolutionary direction of an array of organisational typologies across industries and regions, covering Multinational Corporations (MNCs), Small and Medium Enterprises (SMEs), family, and start-up companies.
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Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Management at the University of Nicosia, Cyprus (EU).
Alkis Thrassou is Director of Gnosis Mediterranean Institute for Management Science and a Professor of Strategic Marketing at the University of Nicosia, Cyprus (EU)
Leonidas Efthymiou is Associate Professor in Tourism and Hospitality at the University of Nicosia, Cyprus (EU).
Evangelos Tsoukatos is Vice President at the EuroMed Research Business Institute, Nicosia, Cyprus
Yaakov Weber is Director of the School of Business Research Center, College of Management Academic Studies, Rishon LeTsiyon, Israel.
Riad Shams is Assistant Professor and Head of the PhD programme at the Newcastle Business School, Northumbria University, UK.
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