Account
Orders
Advanced search
Understanding the influence of Gen Z on Fashion Brands
Louise Reader
Read on Louise Reader App.
This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence of Gen Z - a demographic that demands authenticity, diversity, and sustainability from the brands they interact with. Understanding and catering to the interests of Gen Z is vital for fashion brands who want to remain competitive, build brand loyalty, and secure future success.
Looking at the global market segment, with additional analysis of local differences across regional markets, the authors focus on the intersection of youth culture, digital innovation, and the transformation of the fashion industry. The chapters capture the unique spirit and influence of Gen Z, showcasing their role as trendsetters who are revolutionizing traditional fashion norms and shaping the future of style. By exploring the dynamic relationship between Gen Z and fashion, this book offers a fresh and insightful perspective, covering topics such as Gen Z and luxury, the rise of the fashion metaverse, influencers, and inclusivity.
Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.
PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)
DRM Adobe LCP
LCP DRM Adobe
This ebook is DRM protected.
LCP system provides a simplified access to ebooks: an activation key associated with your customer account allows you to open them immediately.
ebooks downloaded with LCP system can be read on:
Adobe DRM associates a file with a personal account (Adobe ID). Once your reading device is activated with your Adobe ID, your ebook can be opened with any compatible reading application.
ebooks downloaded with Adobe DRM can be read on:
mobile-and-tablet To check the compatibility with your devices,see help page
Eleonora Cattaneo is Professor of Marketing and Director of the MSc and Executive Masters in Luxury Brand Management at the Glion Institute of Higher Education,Switzerland. Her research interests are focused on brand revival, brand collaborations and sustainable luxury. Her areas of luxury research are rebranding, heritage branding and sustainable buying behaviour. Her work has been published in the Journal of Brand Management, Long Range Planning and Strategic Change, among others. She is a senior fellow of the UK Chartered Management Institute and fellow of the Swiss Center for Luxury Research.
Yan SUN is Senior Lecturer of Marketing at Oxford Brookes Business School, UK. She is leading specialist modules for MSc International Luxury Marketing at Oxford Brookes University. She has published in several journals including Information Technology & People; International Journal of Hospitality Management; Strategic Change; Journal of Fashion Marketing and Management; Information Management and Computer Security. Her research interests are luxury marketing, ageing society, digitalisation and sustainable consumption.
Sign up to get our latest ebook recommendations and special offers