Proceedings of the International Scientific Conference of MICE (ISCOMICE 2024)

This is an open access book.

Politeknik Negeri Jakarta MICE Study Program is hosting the International Scientific Conference of MICE for the second time with ISCOMICE 2024. The conference focuses on fostering international discussions about current trends of the International Meetings, Incentives, Conferences and Exhibitions (MICE) industry. ISCOMICE 2024 offers plenary and breakout sessions to facilitate collaborations among speakers, academics and industry leaders. 

Rebounding from recent challenges; the pandemic, the MICE industry manages to stand tall embracing all the changes and steering towards the future, where the quality of tourism takes the center stage. In order to support the growth of tourism with high quality, the MICE industry needs to adapt to show its pivotal role in shaping the tourism industry. Therefore, the ISCOMICE 2024 provides a platform to discuss the advancing growth of the tourism industry with the theme “Accelerate The Growth of Quality Tourism Through The MICE Industry” fostering international discussions between stakeholders of the industry. 

The MICE (Meetings, Incentives, Conferences, Exhibitions) sector plays a pivotal role in connecting various stakeholders, from Event Organizers to Small and Medium Enterprises (SMEs). As the MICE sector emerges as a driving force in global tourism, it not only influences the industry but also the economy of the host country. However, this growth comes with its set of challenges, and research efforts aim to uncover opportunities, prospects, and development priorities for MICE tourism while addressing the complexities faced by MICE agencies. Events, classified as powerful motivators for tourism, dominate the development and marketing strategies of destinations worldwide.Therefore, the ISCOMICE 2024 provides a platform to discuss the advancing growth of the tourism industry with the theme “Accelerate The Growth of Quality Tourism Through The MICE Industry” fostering international discussions between stakeholders of the industry.