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This open access volume presents proceedings of the International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM-2025). Various topics covered are Sustainable and Innovative Marketing Practices, Social Media Marketing, Marketing Analytics, Customer experience, AI and Neuromarketing, Green Marketing, Tourism and Sports Marketing, Marketing Strategies, Role of Metaverse, Virtual Reality and Augmented Reality, Innovative Finance Practices/Models, Innovation in Human Resource Practices, Innovation and Sustainability in Operations Management, Sustainable and Innovative Practices/Models in Information Technology, Innovative Tourism, Agri-Business Practices, and Entrepreneurship Practices.
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