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From Local to Global
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The prominent businessman Murat Ülker—who has transformed Yildiz Holding into a global company of over 70,000 employees, operating across four continents with a consumer population of four billion—covers everything from management and leadership to corporate communication and marketing in this book.
With a special contribution and artwork by Refik Anadol, a leading media artist exploring the intersection of art, data, and artificial intelligence.
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MURAT ÜLKER graduated from the Management Department of the School of Administrative Sciences at Bogaziçi University, Istanbul. He later pursued executive training programs in the United States and Europe, including courses at Harvard, Wharton, and IMD.
He is the Chairman of the Board of Directors of pladis and Godiva, which bring together global brands such as United Biscuits, Ülker, Godiva, and DeMet’s Candy Company. Under his leadership, the group has expanded internationally and become a key player in the global confectionery and snack market.?
Murat Ülker is recognized not only for his business leadership but also for his commitment to philanthropy, particularly in education and social responsibility projects in Turkey and abroad.
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