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Corporate Storytelling for Branding

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Corporate Storytelling for Branding

The New Art and Science of Compelling Corporate Communication

Brighton Nyagadza

Palgrave Macmillan
Publication date : 2026-04-22

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Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate storytelling for branding, with a particular focus on Africa and the opportunities in that region to use storytelling to build a brand. Adopting a multi-stakeholder approach, the book covers the theories related to corporate storytelling for branding, how to evaluate the approaches and envisioning the future.

This book also addresses the challenges faced by African economies in achieving sustainable development goals and how corporate storytelling can help overcome these challenges. By adopting a multi-stakeholder perspective encompassing the role of national governments, companies and consumers, this work provides an integrated perspective that will be valuable to the understanding of this important topic.

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About the book

Author

Brighton Nyagadza

Imprint

Palgrave Macmillan

Collection

n.c

Publication date

2026-04-22

Pages

121 pages

Print ISBN

9783032034953

Language

English

Ebook informations

EAN PDF

9783032034960

Price

£129.50

Copy count 1

Print count 12

File size 6595 Ko

Informations accessibility

EAN EPUB

9783032034960

Price

£129.50

Copy count 1

Print count 12

File size 430 Ko

Informations accessibility

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About author(s)

Brighton Nyagadza

Brighton Nyagadza is a Lecturer in Digital Marketing and Deputy Unit of Assessment Lead (Business & Management Studies) at York St. John University, London, UK. He is a CABS (UK) Certified Business and Management Educator (CMBE) who holds a Ph.D in Marketing. In addition, Brighton is a Fellow of the Academy of Marketing Science, USA.

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