Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)

This is an open access book.

With the escalating global digital wave, digitization has become the engine driving economic development, presenting new challenges and opportunities for enterprise management and business economics. Against this backdrop, we cordially invite you to participate in the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics. This symposium will be held this year in Hangzhou, aiming to delve into the strategic management of the digital age and explore the direction and strategies for future business development.

As an international academic symposium in the field of digital strategy and contemporary management, we will delve into the impact of the digital age on enterprise management, focusing on the ever-changing trends in the digital economy. We will explore how enterprises can better cope with and practice strategic planning, innovation management, leadership development, information systems, and technological innovation in an environment of evolving information technology.

This symposium will invite internationally renowned scholars, industry professionals, and policymakers to share their latest research findings and practical experiences in the field of digital strategy and contemporary management. We believe that through this exchange and sharing, it will provide a platform for in-depth discussions on the challenges and opportunities of management in the digital age for the global academic community and business sector, promote knowledge sharing, stimulate ideological collisions, and drive the development of management innovation in the digital age. We look forward to your presence and participation, witnessing the new chapter of business management in the digital age.