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Navigating the World of Digital Fitness and Wearable Tracking Devices
Louise Reader
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Casting new light on fitness trends, this book will immerse you into the fascinating world of technology tools that revolutionize the fitness and wellness industry.
‘When Fitness Goes Tech’ explores the opportunities and challenges of technology use in the fitness sector, which has already witnessed exponential growth. It explains modern fitness technologies, considers their implications for fitness entrepreneurs and enthusiasts, and offers tech examples for your best fitness experience. This guide brings the leading fitness mobile apps, connected gadgets and modern tech solutions to help you achieve your goals, whether to improve your business operations in the fitness sector or optimize your workout routine and enhance well-being.
‘When Fitness Goes Tech’ is intended for both professionals working in the fitness industry as well as for all fitness enthusiasts - technical background is not needed. Fitness professionals will learn how to keep pace with the evolving fitness technologies and gain valuable information on fitness tech solutions to help them automate and manage their day-to-day operations. Fitness enthusiasts will find out how to get the most out of the fitness tech tools for their needs and will enjoy discovering new workout apps and ways to stay active in any situation (remote or not).
What You'll Learn
Who is This Book For
It is intended for both entrepreneurs and professionals working in the fitness industry, sports management or marketing as well as for all fitness practitioners and enthusiasts.
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Maja Dakic has logged more than 17 years in business writing, translation, and sales. She earned a Master of Arts in English from the University of Novi Sad, Serbia. Following her business writing years, Maja transitioned to the IT sector where she gained a unique perspective on the impact of technology on diverse industries, resulting in her first book ‘Mobile App Development for Businesses’.
In 2022, she founded the sports organisation ‘AnnArt’, where she works as a CEO and a Chief Coach - this experience helped her gain more insights into the fitness industry and dive deeper into the world of fitness technology. She's a regular contributor to publications (Data Driven Investor, Medium, Annart Blog etc.) where she has more than 150 published articles covering various technical, and other topics.
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