Proceedings of the International Conference on Artificial Intelligence Applications in Business Administration in MENA Region (ICAIABA 2026)

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MENA region is characterised by its strategic geographical location at the crossroads of Europe, Africa, and Asia. Besides, its abundant natural resources which have made it a magnet for foreign investment. This fact has intensified competition among companies within the region and broadened its international competitiveness. The strong competitiveness and the global changes, with the appearance of new and advanced practices specially the digital and technological revolution which is featured by the AI application in business environment, push the companies worldwide to adapt these new practices. In order to be adapted with these changes, MENA companies should invest and develop the new techniques and technologies to keep their market share and obtain new competitive advantage. However, cultural characteristics, legal differences, and cognitive, technical, and data requirements may present barriers to have advantage of AI applications in the business world. This adoption has contributed to changing the business landscape, which has emerged at the level of commercial transactions and the company’s logistical supply. It has also penetrated all the company's functions, including strategic management, marketing, human resources management, production management, and financial management, to make its performance indicators higher and to enhance the decision-making process. Accordingly, the International Conference on Artificial Intelligence Applications in Business Adminstration (ICAIABA) is scheduled for April 13-14, 2026 in Biskra, Algeria. ICAIABA will be organized by the Faculty of economics, commerce, and management sciences in the University of Biskra (Algeria), to provide an opportunity for researchers, delegates, and students to interact and share their experience and knowledge in AI.