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A Humanistic Approach to Business
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This work invites readers to rediscover marketing as a space for authenticity, empathy, and purpose. In a business world driven by speed, automation, and superficial metrics, Andreea Orîndaru calls for a return to what truly connects us—our shared humanity. Using the PAUSE framework—Presence, Authenticity, Unity, Sustainability, and Empathy—she offers a fresh perspective and practical tools for building trust-based brands and meaningful relationships. Blending academic insight with reflective depth, the book challenges conventional marketing paradigms and encourages a more conscious, values-driven approach to communication and leadership. Designed for professionals, entrepreneurs, and students, it bridges business strategy with personal growth, offering a compelling vision of marketing as a force for positive impact and deeper human connection.
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Andreea Orîndaru is a lecturer in Marketing at the Bucharest University of Economic Studies (Romania) and a coach focused on human-centric approaches. Her academic work explores sustainable development and educational innovation. She integrates marketing expertise with personal growth principles, helping individuals and organizations lead with empathy, integrity, and purpose. Andreea is a frequent contributor to international conferences and journals, bridging theory with real-world impact.
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