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The Employer Brand

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The Employer Brand

Bringing the Best of Brand Management to People at Work

Simon Barrow, Richard Mosley, Simon Barrow

Wiley
Publication date : 2005-12-13

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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

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About the book

Author

Simon Barrow , Richard Mosley , Simon Barrow

Imprint

Wiley

Collection

n.c

Publication date

2005-12-13

Pages

240 pages

Print ISBN

9780470012734

Language

English

Ebook informations

EAN PDF

9780470028292

Price

£39.03

Copy count 0

Print count 240

File size 1198 Ko

Informations accessibility

EAN EPUB

9781119995548

Price

£39.03

Copy count 0

Print count 240

File size 717 Ko

Informations accessibility

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About author(s)

Simon Barrow

Richard Mosley

Simon Barrow

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