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The Brand Who Cried Wolf

The Brand Who Cried Wolf

Deliver on Your Company's Promise and Create Customers for Life

Scott Deming

Wiley
Publication date : 2007-07-20

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Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand.

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About the book

Author

Scott Deming

Imprint

Wiley

Collection

n.c

Publication date

2007-07-20

Pages

256 pages

Print ISBN

9781118036761

Language

English

Ebook informations

EAN PDF

9780470149034

Price

£24.25

Copy count 0

Print count 256

File size 1065 Ko

Informations accessibility

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About author(s)

Scott Deming

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