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Strategic Marketing For Health Care Organizations

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Strategic Marketing For Health Care Organizations

Building A Customer-Driven Health System

Philip Kotler, Joel I. Shalowitz, Robert J. Stevens

Jossey-Bass
Publication date : 2011-01-19

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This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

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About the book

Author

PHILIP KOTLER , Joel I. Shalowitz , Robert J. Stevens

Imprint

Jossey-Bass

Collection

n.c

Publication date

2011-01-19

Pages

576 pages

Print ISBN

9780787984960

Language

English

Ebook informations

EAN PDF

9780470249093

Price

£94.90

Copy count 0

Print count 576

File size 4332 Ko

Informations accessibility

EAN EPUB

9781118047170

Price

£94.90

Copy count 0

Print count 576

File size 4506 Ko

Informations accessibility

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About author(s)

PHILIP KOTLER

Joel I. Shalowitz

Robert J. Stevens

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