Join the Conversation

How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Joseph Jaffe

Wiley
Publication date : 2008-01-18

Voir les informations d'accessibilité

Add to basket

£24,25

Download Adobe DRM 🛈

Add to my wish list

Louise Reader

Read on Louise Reader App.

Get £3.64 by recommending this book

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.

PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette
EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)

Votre support de lecture	Format	Protection	Application
Ordinateur	-EPUB -PDF	DRM Adobe LCP	Lecture en ligne (streaming) Adobe Digital Editions(DRM Adobe) Thorium Reader (LCP)
Tablette et smartphone iOS / Android	EPUB PDF	LCP DRM Adobe	Application Louise Reader : IOS / Android(ne lit pas les fichiers protégés par Adobe DRM) Adobe Digital Edition : IOS/Android(Lit uniquement la DRM Adobe)
Liseuse	EPUB	DRM Adobe	Module de lecture de la liseuse
Liseuse Diva	EPUB	LCP DRM Adobe	Module de lecture de la liseuse Diva

Consultez l’aide pour en savoir plus.

About the book

Author

Joseph Jaffe

Imprint

Wiley

Collection

n.c

Publication date

2008-01-18

Pages

320 pages

Print ISBN

9780470137321

Language

English

Ebook informations

EAN PDF

9780470187869

Price

£24.25

Copy count 0

Print count 320

File size 4178 Ko

Informations accessibility

Compatibility

To check the compatibility with your devices,
see help page

About author(s)

Joseph Jaffe

You may also be interested in...