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The Do-It-Yourself Lobotomy

The Do-It-Yourself Lobotomy

Open Your Mind to Greater Creative Thinking

Tom Monahan

Wiley
Publication date : 2002-10-24

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An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

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About the book

Author

Tom Monahan

Imprint

Wiley

Collection

n.c

Publication date

2002-10-24

Pages

272 pages

Print ISBN

9780471417422

Language

English

Ebook informations

EAN PDF

9780471263753

Price

£47.47

Copy count 0

Print count 272

File size 1966 Ko

Informations accessibility

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About author(s)

Tom Monahan

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