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Guerrilla Marketing for Consultants

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Guerrilla Marketing for Consultants

Breakthrough Tactics for Winning Profitable Clients

Jay Conrad Levinson, Michael W. Mclaughlin

Wiley
Publication date : 2011-01-06

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Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series
Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more.
Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

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About the book

Author

Jay Conrad Levinson , Michael W. McLaughlin

Imprint

Wiley

Collection

n.c

Publication date

2011-01-06

Pages

304 pages

Print ISBN

9780471618737

Language

English

Ebook informations

EAN PDF

9780471694243

Price

£17.92

Copy count 0

Print count 304

File size 1679 Ko

Informations accessibility

EAN EPUB

9781118040072

Price

£17.92

Copy count 0

Print count 304

File size 748 Ko

Informations accessibility

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About author(s)

Jay Conrad Levinson

Michael W. McLaughlin

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