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How to Persuade People Who Don't Want to be Persuaded

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How to Persuade People Who Don't Want to be Persuaded

Get What You Want -- Every Time!

Joel Bauer, Dean E. Carter

Wiley
Publication date : 2011-02-23

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The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen
In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life.
Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.

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About the book

Author

Joel Bauer , Dean E. Carter

Imprint

Wiley

Collection

n.c

Publication date

2011-02-23

Pages

256 pages

Print ISBN

9780471647973

Language

English

Ebook informations

EAN PDF

9780471677796

Price

£14.99

Copy count 0

Print count 256

File size 1260 Ko

Informations accessibility

EAN EPUB

9781118040102

Price

£14.99

Copy count 0

Print count 256

File size 1137 Ko

Informations accessibility

Compatibility

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About author(s)

Joel Bauer

Dean E. Carter

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