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Nonprofit Strategic Positioning

Nonprofit Strategic Positioning

Decide Where to Be, Plan What to Do

Thomas A. Mclaughlin

Wiley
Publication date : 2006-04-20

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Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.

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About the book

Author

Thomas A. McLaughlin

Imprint

Wiley

Collection

n.c

Publication date

2006-04-20

Pages

272 pages

Print ISBN

9780471717492

Language

English

Ebook informations

EAN PDF

9780471788287

Price

£60.66

Copy count 0

Print count 272

File size 1823 Ko

Informations accessibility

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About author(s)

Thomas A. McLaughlin

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