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Asking Questions

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Asking Questions

The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Norman M. Bradburn, Seymour Sudman, Seymour Sudman, Brian Wansink

Jossey-Bass
Collection: Research Methods for the Social Sciences
Publication date : 2004-05-17

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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

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About the book

Author

Norman M. Bradburn , Seymour Sudman , Seymour Sudman , Brian Wansink

Imprint

Jossey-Bass

Collection

Research Methods for the Social Sciences

Publication date

2004-05-17

Pages

448 pages

Print ISBN

9780787970888

Language

English

Ebook informations

EAN PDF

9780787973438

Price

£37.93

Copy count 0

Print count 448

File size 2304 Ko

Informations accessibility

EAN EPUB

9781119214762

Price

£37.93

Copy count 0

Print count 448

File size 8172 Ko

Informations accessibility

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About author(s)

Norman M. Bradburn

Seymour Sudman

Brian Wansink

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