The Leap to Globalization eBook
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The Leap to Globalization

Creating New Value from Business Without Borders

Pierre-Yves Gomez, Harry Korine


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Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

About the book
Author
Pierre-Yves  Gomez , Harry  Korine
Imprint
Jossey-Bass
Collection
n.c
Publication date
2002-10-01
Pages
176 pages
Print ISBN
9780787962111
Language
English
Ebook informations
EAN PDF
9780787965242
Price
£32.69
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Copy count 0
Print count 176
File size 1157 Ko
Ce livre est accessible aux handicaps   Informations accessibility
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