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Writing on the Wall

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Writing on the Wall

The Campaign for Commonsense Business

Geoffrey Burch

Capstone
Publication date : 2011-06-28

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This is the business book we have been waiting for. Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch that confirms that all our fears were true.This waspish, funny and often downright vicious expose of everything from marketing to HRM and even change management leaves no stone unturned and no taboo untrampled.But this is no mere hatchet job. Writing on the Wall exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered. By facing the stark truth of poor products, difficult customers and mutinous staff, Burch is able to show, with bizarre examples such as the child with the squashed head, and hard hitting advice such as "smile or sling your hook", just how we can make success inevitable.

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About the book

Author

Geoffrey Burch

Imprint

Capstone

Collection

n.c

Publication date

2011-06-28

Pages

208 pages

Print ISBN

9781841120430

Language

English

Ebook informations

EAN PDF

9780857082626

Price

£17.92

Copy count 0

Print count 208

File size 3154 Ko

Informations accessibility

EAN EPUB

9780857082633

Price

£17.92

Copy count 0

Print count 208

File size 707 Ko

Informations accessibility

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About author(s)

Geoffrey Burch

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