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The IABC Handbook of Organizational Communication

The IABC Handbook of Organizational Communication

A Guide to Internal Communication, Public Relations, Marketing and Leadership

Tamara Gillis

Jossey-Bass
Collection: J-B International Association of Business Communicators
Publication date : 2006-04-20

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The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

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About the book

Author

Tamara Gillis

Imprint

Jossey-Bass

Collection

J-B International Association of Business Communicators

Publication date

2006-04-20

Pages

500 pages

Print ISBN

9780787980801

Language

English

Ebook informations

EAN PDF

9780787985530

Price

£68.58

Copy count 0

Print count 500

File size 2785 Ko

Informations accessibility

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About author(s)

Tamara Gillis

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