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The Global Market

The Global Market

Developing a Strategy to Manage Across Borders

Rohit Deshpande, John A. Quelch

Jossey-Bass
Publication date : 2004-05-18

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The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

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About the book

Author

Rohit Deshpande , John A. Quelch

Imprint

Jossey-Bass

Collection

n.c

Publication date

2004-05-18

Pages

272 pages

Print ISBN

9780787968571

Language

English

Ebook informations

EAN PDF

9780787974398

Price

£50.11

Copy count 0

Print count 272

File size 1905 Ko

Informations accessibility

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About author(s)

Rohit Deshpande

John A. Quelch

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