Elite China - Pierre Xiao Lu - Readzis.co.uk eBook
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Elite China

Luxury Consumer Behavior in China

Pierre Xiao Lu

  • Wiley

  • Publication date : 2011-12-27

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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

About the book
Author
Pierre Xiao  Lu
Imprint
Wiley
Collection
n.c
Publication date
2011-12-27
Pages
600 pages
Print ISBN
9780470822678
Language
English
Ebook informations
EAN PDF
9781118179192
Price
£33.75
Read more
Copy count 0
Print count 600
File size 6922 Ko
Ce livre est accessible aux handicaps   Informations accessibility
EAN EPUB
9781118179215
Price
£33.75
Read more
Copy count 0
Print count 600
File size 4813 Ko
Ce livre est accessible aux handicaps   Informations accessibility
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About author(s)


Defaut-Illustration Pierre Xiao Lu

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