The Handbook of Media Audiences - Virginia Nightingale eBook
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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
  • Details the study of audiences and how it is changing in relation to digital media
  • Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
  • Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
  • Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
  • Includes contributions from some of the most outstanding international scholars in the field

About the book
Author
Virginia  Nightingale
Imprint
Wiley-Blackwell
Collection
Global Handbooks in Media and Communication Research
Publication date
2011-03-21
Pages
560 pages
Print ISBN
9781405184182
Language
English
Ebook informations
EAN PDF
9781444340495
Price
£172.97
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Copy count 0
Print count 560
File size 3533 Ko
Ce livre est accessible aux handicaps   Informations accessibility
EAN EPUB
9781444340501
Price
£40.04
Read more
Copy count 0
Print count 560
File size 1341 Ko
Ce livre est accessible aux handicaps   Informations accessibility
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