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The Copywriter's Toolkit

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The Copywriter's Toolkit

The Complete Guide to Strategic Advertising Copy

Margo Berman

Wiley-Blackwell
Publication date : 2012-07-19

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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level.

Introduces essential conceptual strategies and key writing techniques for result-driven copy
Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing
Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration
Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more
Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies
Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

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About the book

Author

Margo Berman

Imprint

Wiley-Blackwell

Collection

n.c

Publication date

2012-07-19

Pages

400 pages

Print ISBN

9781405199537

Language

English

Ebook informations

EAN PDF

9781444360806

Price

£37.93

Copy count 0

Print count 400

Copy count 0

Print count 400

File size 22149 Ko

Informations accessibility

EAN EPUB

9781444360813

Price

£37.93

Copy count 0

Print count 400

Copy count 0

Print count 400

File size 15770 Ko

Informations accessibility

Compatibility

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About author(s)

Margo Berman

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