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Selling the Invisible

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Selling the Invisible

A Field Guide to Modern Marketing

Harry Beckwith, Harry Beckwith

Grand Central Publishing
Publication date : 1999-06-14

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere
Focus Groups Don'ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.

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About the book

Author

Harry Beckwith , Harry Beckwith

Imprint

Grand Central Publishing

Collection

n.c

Publication date

1999-06-14

Pages

272 pages

Print ISBN

9780446520942

Language

English

Ebook informations

EAN EPUB

9780446930031

Price

£6.99

Copy count 0

Print count 0

File size 389 Ko

Informations accessibility

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About author(s)

Harry Beckwith

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