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The book focuses on the special nature of winning significant business in competitivemarkets in pitches involving several formal stages. It will: Review the essential processes of making complex sales and the role of coretechniques of persuasion Show how to handle initial contacts and meetings and obtain a clear brief regardingcustomer/client needs Demonstrate the process of analysing client needs and putting clear and persuasiveproposal documents in writingSunday: What is a pitch?Monday: Initial contactTuesday: Planning a powerful responseWednesday: Putting proposals in writingThursday: Preparing a formal presentational pitchFriday: Making the presentationSaturday: Follow-up action and the power of persistence
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