Follow This Path - Curt Coffman,Gabriel Gonzalez-Molina eBook
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Follow This Path is a ten-step programme for making your company more profitable by understanding that both employees and customers are people with emotional and psychological needs and wants. People are not rational utility-maximizers acting on perfect information, as in economic theory. Rather, as both customer and employee, they want to form economic relationships - like any other kind of relationship - that are based on trust and emotional connection. If they succeed in forming such relationships, they engage (a key word in the book, and a central theme) with an organization, and will ultimately prove more profitable to it. The authors draw on years of Gallup surveys to show how engagement leads to profitability, and back up their claims with research and statistics based on Gallup findings.

About the book
Author
  Curt Coffman , Gabriel  Gonzalez-Molina
Imprint
Cornerstone Digital
Collection
n.c
Publication date
2012-07-31
Pages
304 pages
Print ISBN
9781844130139
Language
English
Ebook informations
EAN EPUB
9781448149377
Price
£6.49
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Copy count 30
Print count 30
File size 840 Ko
Ce livre est accessible aux handicaps   Informations accessibility
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Curt Coffman is the co-author of New York Times bestseller, First, Break All the Rules. Gabriel Gonzalez-Molina is an economist and Gallup speaker and consultant.

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