Summary: The 12 Week Year

The must-read summary of Brian P. Moran and Michael Lennungton's book: “The 12 Week Year: Get More Done in 12 weeks than Others Do in 12 Months”.

This complete summary of the ideas in Brian P. Moran’s and Michael Lennungton’s book “The 12 Week Year” explains that for many companies, December is the best sales month of the year as everyone focuses on the “year-end-push” towards annual targets. This summary highlights the importance of periodisation – changing your time frame so you make sure every week counts. And it explains how you can achieve in a 12-week period as much as you previously achieved over an entire year.

Added- value of this summary:
• Save time
• Understand the key concepts
• Develop your business knowledge

To learn more, read the summary of “ The 12 Week Year” and boost your productivity !

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