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Truth and Power at the Coca-Cola Company

Constance Hays

Cornerstone Digital
Publication date : 2010-06-30

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Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.

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About the book

Author

Constance Hays

Imprint

Cornerstone Digital

Collection

n.c

Publication date

2010-06-30

Pages

496 pages

Print ISBN

9780099472575

Language

English

Ebook informations

EAN EPUB

9781407089614

Price

£5.99

Copy count 49

Print count 49

File size 502 Ko

Informations accessibility

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About author(s)

Constance Hays

Constance Hays has been a reporter for The New York Times since 1986 where she covered the food and drink industry for three years.

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