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Understanding Media Users

Understanding Media Users

From Theory to Practice

Tony Wilson

Wiley-Blackwell
Publication date : 2009-01-30

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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies.

examines the relationship between media and audiences by one of the world’s leading media scholars
provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
concludes with additional insights into the future of media reception in a global age

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About the book

Author

Tony Wilson

Imprint

Wiley-Blackwell

Collection

n.c

Publication date

2009-01-30

Pages

240 pages

Print ISBN

9781405155670

Language

English

Ebook informations

EAN PDF

9781444304961

Price

£93.84

Copy count 0

Print count 240

File size 1649 Ko

Informations accessibility

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About author(s)

Tony Wilson

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