Visual Selling

Capture the Eye and the Customer Will Follow

Peg Corwin, Paul Leroux

Wiley
Publication date : 2007-07-27

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Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people’s trust, satisfaction and willingness to buy. The authors believe that, to sell most effectively, the seller must be the visual focal point. This book draws on 25 years of experience coaching individuals and organizations in the art of visual selling, sharing stories and techniques used in big-dollar competitive presentations and pitches to senior management. Divided into three sections (the Seller as Focal Point, Getting Ready to Sell and Selling Situations), Visual Selling will appeal to a wide variety of business readers because it can be used to help salespeople sell one-on-one, as well as to assist corporate presenters at selling new programs or products in-house.

Section I – The Seller as Focal Point

Section II – Getting Ready to Sell

Section III – Selling Situations

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About the book

Author

Peg Corwin , Paul Leroux

Imprint

Wiley

Collection

n.c

Publication date

2007-07-27

Pages

272 pages

Print ISBN

9780471793618

Language

English

Ebook informations

EAN PDF

9780470146279

Price

£16.87

Copy count 0

Print count 272

File size 5796 Ko

Informations accessibility

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About author(s)

Peg Corwin

Paul Leroux

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