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Actionable Web Analytics

Actionable Web Analytics

Using Data to Make Smart Business Decisions

Shane Atchison, Jason Burby

Sybex
Publication date : 2007-08-27

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Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

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About the book

Author

Shane Atchison , Jason Burby

Imprint

Sybex

Collection

n.c

Publication date

2007-08-27

Pages

288 pages

Print ISBN

9780470124741

Language

English

Ebook informations

EAN PDF

9780470181133

Price

£21.09

Copy count 0

Print count 288

File size 4618 Ko

Informations accessibility

Compatibility

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About author(s)

Shane Atchison

Jason Burby

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