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AdWords For Dummies

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AdWords For Dummies

Howie Jacobson

For Dummies
Publication date : 2011-05-04

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AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

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About the book

Author

Howie Jacobson

Imprint

For Dummies

Collection

n.c

Publication date

2011-05-04

Pages

408 pages

Print ISBN

9780470152522

Language

English

Ebook informations

EAN PDF

9780470224403

Price

£16.87

Copy count 0

Print count 394

File size 11735 Ko

Informations accessibility

EAN EPUB

9781118051726

Price

£16.87

Copy count 0

Print count 408

File size 33249 Ko

Informations accessibility

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About author(s)

Howie Jacobson

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