Brand From the Inside - Elizabeth Sartain,Mark Schumann eBook
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Brand From the Inside

Eight Essentials to Emotionally Connect Your Employees to Your Business

Elizabeth Sartain, Mark Schumann


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In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

About the book
Author
Elizabeth   Sartain , Mark  Schumann
Imprint
Jossey-Bass
Collection
n.c
Publication date
2008-06-06
Pages
274 pages
Print ISBN
9780787981891
Language
English
Ebook informations
EAN PDF
9780787985233
Price
£24.25
Read more
Copy count 0
Print count 274
File size 2970 Ko
Ce livre est accessible aux handicaps   Informations accessibility
EAN EPUB
9780470419557
Price
£24.25
Read more
Copy count 0
Print count 274
File size 911 Ko
Ce livre est accessible aux handicaps   Informations accessibility
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