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The Contrarian Effect

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The Contrarian Effect

Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

Elizabeth Marshall, Michael Port

Wiley
Publication date : 2008-09-25

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Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

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About the book

Author

Elizabeth Marshall , Michael Port

Imprint

Wiley

Collection

n.c

Publication date

2008-09-25

Pages

176 pages

Print ISBN

9781119089773

Language

English

Ebook informations

EAN PDF

9780470399354

Price

£16.87

Copy count 0

Print count 176

File size 645 Ko

Informations accessibility

EAN EPUB

9780470435236

Price

£16.87

Copy count 0

Print count 176

File size 174 Ko

Informations accessibility

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About author(s)

Elizabeth Marshall

Michael Port

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