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Strategic Communications for Nonprofits

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Strategic Communications for Nonprofits

A Step-by-Step Guide to Working with the Media

Kathy Bonk, Henry Griggs, Phil Sparks, Emily Tynes

Jossey-Bass
Collection: The Jossey-Bass Nonprofit Guidebook Series
Publication date : 2008-10-14

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This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

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About the book

Author

Kathy Bonk , Henry Griggs , Phil Sparks , Emily Tynes

Imprint

Jossey-Bass

Collection

The Jossey-Bass Nonprofit Guidebook Series

Publication date

2008-10-14

Pages

208 pages

Print ISBN

9780470181546

Language

English

Ebook informations

EAN PDF

9780470385920

Price

£32.69

Copy count 0

Print count 208

File size 1454 Ko

Informations accessibility

EAN EPUB

9780470443286

Price

£32.69

Copy count 0

Print count 208

File size 573 Ko

Informations accessibility

Compatibility

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About author(s)

Kathy Bonk

Henry Griggs

Phil Sparks

Emily Tynes

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