Web Marketing For Dummies

In this book you’ll find out how to use online tools tospread your marketing message; establish a strong Web presence;promote your site with e-mail marketing, search engineoptimization, pay-per-click, and social networking tools; andmeasure your marketing success. You’ll also discover howto:

• Craft an online marketing plan, set site goals, and define yourmarket
• Uncover what makes an effective online storefront and what yoursite must offer to encourage shoppers
• Use e-mail marketing effectively and spread the word viae-newsletters
• Safeguard copyrights, link legally, and use disclaimers, termsof use, and privacy policies
• Entice customers with video blogs, Webcasts and podcasts, orwidgets and gadgets on your site
• Track site activity with Web analytics, interpret salesstatistics, and determine where problems originate
• Take advantage of search engines where you can submit your sitefor free
• Encourage visitors to come back and find subscribers for youronline newsletter

Utilizing the right online marketing strategies can dramaticallyboost the success of your Web site and build your business. WebMarketing For Dummies, 2nd Edition makes it easy!