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Why Killer Products Don't Sell

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Why Killer Products Don't Sell

How to run your company to a new set of rules

Ian Gotts, Dominic Rowsell

Capstone
Publication date : 2009-10-01

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Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.

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About the book

Author

Ian Gotts , Dominic Rowsell

Imprint

Capstone

Collection

n.c

Publication date

2009-10-01

Pages

194 pages

Print ISBN

9781906465261

Language

English

Ebook informations

EAN PDF

9781906465339

Price

£15.81

Copy count 0

Print count 200

File size 1341 Ko

Informations accessibility

EAN EPUB

9781907293474

Price

£15.81

Copy count 0

Print count 194

File size 1300 Ko

Informations accessibility

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About author(s)

Ian Gotts

Dominic Rowsell

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